Posts Tagged ‘fair trade’

Imagine pristine dewy hills with rolling tea plantations and smiling women picking leaves at their leisure – beautiful, is it not? Trouble is that just about everything in this image is wrong if you just bought your tea from any supermarket. Supermarket teas are the most viciously competed market segment within tea industry and pushing down the price is the most important competitive advantage. So why the low price of supermarket tea is such a bad thing?

Walmart is a market just as the rest of them


Growing tea has been labor intensive from the start. For this reason it has remained dominant farming industry in countries what have very low salaries. However, consumers demand ever cheaper teas and markets are consuming more and more tea, supermarket chains have massive bargaining power over tea farmers and farmers have no way but to cut the costs. Even in low-cost countries this had resulted in the use of machinery and chemicals in tea growing and tea processing as well as the use of pesticides and fertilizers.

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Under the organic label they sell the most peculiar beetle dung as tea. And people buy because someone told them that when it says organic it is healthier and tastier. Not so! Well at least not so with the taste. I’ve been drinking this organic green tea from Clipper and I can say that it tastes like dry grass. Don’t get me wrong I’m all for fair trade and all that but I so wish that they would get the tea from a tea plantation where they actually know something. OK, it’s not that bad, I’m still drinking it… or then I like beetle dung and dry grass.

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