NICHE TEA MARKET – DID IT DRY UP?
Emperor | January 9, 2011I have been mulling the plan of importing some blooming teas – or flowering teas if you prefer – because they have been in short supply here in Finland. Similarly various tools and pots that can be used to steep tea have been non-existent. It seemed like a good niche to position oneself – make a little webshop and sell to the small but growing market of tea educated Finns.

Forsman Tea finally introduced more variety to their product slate. They now offer blooming teas or flowering teas as well as all kinds of tea steeping related items.
DARK CLOUDS GATHER OVER THE TEA TREE FIELDS
(Please excuse me that long and winding subtitle – I have no idea why I wrote it) Now there is an obstacle on our way to becoming tea entrepreneurs and that obstacle is called Forsman Tea Company.
It is a small tea company in international terms but a HUGE LEVIATHAN OF A COMPANY IN FINLAND. It is bit like Microsoft used to be. They can sniper any budding competition in Finland by introducing specific products with cheap price to match new market entries and developments.
What should we do? Any ideas?








