Superior Indian tea in demand
Emperor | January 10, 2010OUT WITH THE BULK
Tea Board of India has asked north-eastern states to focus more on orthodox specialty tea aimed solely at the international markets instead of the bulk “crush, tear and curl” tea, which they are mostly producing at present.
A well-managed tea plantation in India on a scenic area by the railway with steam locomotives.
BETTER TEA QUALITY MEANS MORE MONEY
Tea Board has the idea that the states should follow the Sikkim model while maintaining quality close to that of the Darjeeling crop. In essence it would mean that India would be able to produce larger quantity of high quality teas, which in turn would fetch higher price on international tea markets. This is important, because of the strengthening international trend of tea consumption bodes lucrative markets for high-end teas.
[...] To me this sounds like the complains of the Indian Tea Board that encouraged their tea plantations to grow orthodox specialty tea. The underlying motivator seems to be [...]