Tea Time's Sydney Hurstville Shop

As has written in this post, the most representative tea drinks in Taiwan – bubble tea (Pearl Milk Tea), has found its way to many Taiwanese people’s heart through years. Those like me who live abroad always can’t wait to get our hands on bubble tea as soon as arriving at our home land. During the past years bubble tea has started to be available also in some other countries such as US and Canada.

According to the CNA news in Taiwan, recently a Taiwanese tea chain – Tea Time, has successfully expandning in big scales to mainland China, Malaysia, Hong Kong, Macao, Vietnam, USA, and Australia. Especially in Australia, six branch stores have opened in a short time span in responding to the demands and locals’ high interests in franchising this concept.

Tea Time has already opened seven branch stores in Hong Kong before 2010 and two new ones are opening this month. A briefing occasion for those who want to join the franchising plan is to be held in Hong Kong tomorrow, Jan. 9.

Honestly, the news surprises me and arouses my interests right away. I just briefly checked Tea Time’s website and noticed that there are eight Tea Time stores in Taipei city where I come from, though I have never heard of it before. Well indeed I only visit Taipei shortly each year, but while asking my friends randomly from Plurk (a social media network favored by many in Taiwan), not all of them know about this tea chain. Among those who have visited Tea Time, some do give good comments on certain particular drinks.

So why such an internationally “relatively well-known” Taiwanese tea chain is not especially heard of by many in Taiwan? (at least among my random Internet friends)

My guess is: there are already so many well-established tea chains in Taiwan, naturally Tea Time is not necessarily everybody’s favorites. The fierce competition in this field also make it harder for newer brand to stand out in people’s mind. (Tea Time’s brand history in nutshell: it is the 3rd generation store of its predecessor Cha-Tai house (since 2005) and is officially established in 2008 in Hsinchu instead of in Taipei)

Although not at the moment being the most popular tea chain n Taiwan, Tea Time seems to be doing extremely well in its international expansion plan. I am curious to follow its development on this aspect and for sure this will be one of the tea places I have to drop by in my next visit.

More info:

www.tea-time.com.tw (in Chinese)

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